Usability Sample:
Managing a Global Brand

Solution: Template and standards design.

Client: Cargill Animal Nutrition

Objective: Cargill Animal Nutrition was developing a content management system (CMS) to support the many web sites developed to market its global products and services. As part of this effort, Cargill wanted to develop site templates that enforced consistency across sites, but also allowed for local expression.

Fredrickson developed page templates for the two pilot businesses using the CMS:

• Cargill Animal Nutrition country sites.
• Cargill's Purina brand livestock feed country sites.

We also documented web page content standards and guidelines for distribution to the individual businesses involved in the pilot.

Highlights: Fredrickson created a common navigation structure and page layout that reinforce brand across countries. Within that common structure, each country can develop its own design elements and content. The result is a clear brand identity, custom-fit to each country's unique culture and marketing goals.