Usability Sample:
Focus on Access and Speed

Solution: Usability review and interface design.

Client: Cargill Animal Nutrition

Objective: Cargill Animal Nutrition wanted to update its public web site to improve access to information and services. Its existing site was not always easy to navigate, and large images kept visitors waiting longer than the client wanted.

Fredrickson conducted a usability review of the site, obtained feedback from users, provided recommendations and design mockups, and rewrote selected content to make it more readable on the web.

Highlights: Features of the new interface include:

• Greater consistency across business focus areas, reinforcing the Cargill brand and promoting ease of use.
• A more professional and polished appearance.
• Guidelines for using photographs and other images to lessen the impact on download time.
• A plan for adding country and language selectors to the interface in the near future.